If you’re a realtor, you should be utilizing the power of video. Here’s why:
- 73% of homeowners say they are more likely to list their home with an agent who offers to create a video of their property. (via National Association of Realtors)
- Including video in emails doubles the click-through rate and reduces opt-outs by 75 percent. (via Inman.com)
- Real estate listings that include a video receive 403% more inquiries than those without. (via Virtuets.com)
If you’re not featuring videos, you’re losing customers to those who do. It’s easy to shoot your own videos with whatever camera you have available… even your phone.
Nervous about shooting it yourself? We got you covered:
9 STEPS TO SHOOTING A REAL ESTATE VIDEO:
1.Write a brief script that will act as the voiceover. The script should include the details of the house you would typically include in an online listing, as well as highlights of the local neighborhood.
2. Record your script as a voice memo on your phone, in a quiet room. The script can also act as “shot list” to make sure you capture all the important features of the property.
3. If you would like to appear in the video, set-up your tripod to film yourself on camera. A simple “Hi, I’m Bryan Greenberg from Keller Williams Real Estate and today we’re at 14 Glen Ave in Boston” is an easy way to add some personality to the video while also building your personal brand.
4. Before shooting interior shots, open all windows and shades to allow as much natural light as possible into the property.
5. Set-up your tripod in the corner of each room and record smooth pans (moving the camera horizontally: right to left and left to right) and tilts (moving the camera vertically: floor to ceiling and ceiling to floor). PRO-TIP: Attach a wide-angle lens to your phone, for an even better view of each room.
6. When filming the interior: be sure to get shots of each room, close-ups of any special details (updated kitchens, fancy bathrooms) and even footage of the less-than-photogenic aspects of the house that your potential buyers will still want to see: washer/dryer units, garages, etc. Also, setting up your camera lower than normally on your tripod will ensure there’s less ceiling in your shots and create a better overall look.
7. When filming the exterior: Shoot slow pans and tilts of the front and back of the house as well as nice shots of the surrounding neighborhood: local parks, public transportation stops and shopping areas.
8. Sign up to EditMate and start a New Project on the Dashboard. Upload all of your footage and audio from your phone with your project’s hashtag via the Mobile App, or use the Dashboard to upload video from your desktop, DropBox or Google Drive. Include your realty company’s website and brand details (colors, fonts, graphics) in the Creative Brief so our editors can match the branding.
9. After kicking off the project with us, you’ll have 2 rounds of review to revise and approve your video. And in no time at all… you’ll have a polished, professional video — perfect for sharing across social media, expanding your client base and boosting your personal brand.
Want to learn more about how EditMate works? Watch our video here.
Need some examples? Check out these recent EditMate real estate videos (all shot on an iPhone!):